Kirsten oversees the college’s and Dean Lang’s social media and creates and executes social media and digital communications strategies aimed at increasing alumni/donor involvement with, and philanthropic support of, the college and its strategic priorities; bolstering student recruitment, retention, and involvement in the college; and enhancing the college’s stature as one of the nation’s premier liberal arts institutions. She spearheads communications and marketing efforts for alumni and donor events, maintains digital signage, and facilitates the distribution of unit leader letters.