Social Data Analytics
Social Data Analytics is an interdisciplinary major that teaches students to use the increasingly vast stores of information generated from social media, cell phones, “smart objects” and other technology that captures moment to moment changes in where people are, what they are doing and thinking, and with whom they are associating. This data (often called “social data” or “big data”) can help researchers and policy makers address a wide variety of political, economic and social problems. It can be used, for example, to improve government services; to identify patterns of armed conflict, human rights abuses, and disease before they escalate; to enhance the efficiency of businesses; and to create more resilient communities in the face of climate change. Students in this major learn data analysis techniques and how to apply them to develop reliable answers to questions about the social and political world.
Degree Types: Bachelor of Science
Degree Options
Popular Double Majors or Minors
- Data Science
- Political Science
- Computer Science
- Statistics
About the Program
Why should I pursue this degree?
You might like this program if…
- You want to develop data analytics skills to solve real-world problems in the political, social, and economic arenas. The Social Data Analytics major combines social science, computer science, statistics, and visual communication to prepare students to use “big data”—effectively and ethically—to improve how people live and work together.
Transferable Skills
- Data Analysis
- Critical Thinking
- Analytical Skills
- Organization and Attention to Detail
- Social Media and Marketing
Coursework
Opportunities to explore the following topics:
- Data and Design
- Data Privacy and Security
- Data Science through Statistical Reasoning and Computation
- Quantitative Political Analysis
Out-of-Classroom Experiences
Internships
- Traveler’s Insurance
- Nittany AI Alliance
- The Boeing Company
- Nittany AI Alliance
- Minitab, LLC
- Social Enterprise Institute
Education Abroad Destinations
France
Germany
Italy
Spain
United Kingdom
Career Paths
Continuing Education
- Graduate school to study management, statistics, public policy, government affairs, and data analytics
Job Titles
- Digital Strategist
- Database Developer
- Marketing Associate
- Financial Analyst
- Data Analyst
- Creative Director
- Brand Manager
- Content Curator
Industries
Agriculture, Banking, Business Analysis, Consulting, Healthcare, Political/Campaign Organization, Research
Employers
- IBM
- Meta
- PwC
- KMPG
- Accenture
- Deloitte
- Amazon
Have questions about this program?
Future students, contact the Liberal Arts Recruitment Team.
Current students, contact your academic adviser.
This program is housed
in the Department of Political Science
at Penn State University Park.