Social Data Analytics

Social Data Analyitics BS
Social Data Analytics is an interdisciplinary major that teaches students to use the increasingly vast stores of information generated from social media, cell phones, “smart objects” and other technology that captures moment to moment changes in where people are, what they are doing and thinking, and with whom they are associating. This data (often called “social data” or “big data”) can help researchers and policy makers address a wide variety of political, economic and social problems. It can be used, for example, to improve government services; to identify patterns of armed conflict, human rights abuses, and disease before they escalate; to enhance the efficiency of businesses; and to create more resilient communities in the face of climate change. Students in this major learn data analysis techniques and how to apply them to develop reliable answers to questions about the social and political world.
Degree Types: Bachelor of Science

Degree Options

  • Data Science
  • Political Science
  • Computer Science
  • Statistics

About the Program

You might like this program if…

  • You want to develop data analytics skills to solve real-world problems in the political, social, and economic arenas. The Social Data Analytics major combines social science, computer science, statistics, and visual communication to prepare students to use “big data”—effectively and ethically—to improve how people live and work together.


  • Data and Design
  • Data Privacy and Security
  • Data Science through Statistical Reasoning and Computation
  • Quantitative Political Analysis

Out-of-Classroom Experiences

  • Traveler’s Insurance
  • Nittany AI Alliance
  • The Boeing Company
  • Google
  • Nittany AI Alliance
  • Minitab, LLC
  • Social Enterprise Institute
Students in CAMS/HIST 199 Roman Cities at Piazzale Michelangelo in Florence, Italy in June 2022
United Kingdom

Post-Graduation Opportunities

  • Graduate school to study management, statistics, public policy, government affairs, and data analytics
Agriculture, Banking, Business Analysis, Consulting, Healthcare, Political/Campaign Organization, Research

Have questions about this program?

This program is housed in the Department of Political Science
 at Penn State University Park.
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