Hero Entertainment
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Julianna Strati

Liberal Arts Major: Psychology
Minor: Human Development and Family Studies
Hometown: Pittsburgh, Pennsylvania 
Experience Time: Fall 2021

Give us a brief summary of your experience?

Through this experience, I have gained a variety of experience in the entertainment industry. From working directly with producers and seasoned artists in the field, to assisting with an iHeart Radio artist mixer, to putting my personal touch on decorating the studio, I have never had so much artistic freedom and support in exploring a passion of mine. In working directly with the artists and management of the studio, I’ve been given the opportunity to pursue every idea that I’ve had—even building a new merchandise line for their band. This opportunity truly is unlike anything that I’ve ever done before.

How did this experience impact you academically?

I have had experiences that I would’ve never gotten in the classroom. As an undergraduate research assistant in a Psychology lab, I’ve gained extensive knowledge on how to analyze trends and collect data to examine a population. As an intern, I’ve been able to utilize these skills outside of a developmental Psychology lens by analyzing music industry trends to build a stronger brand for artists in the studio. While utilizing these skills, I’ve also gained more creative skills in graphic design and digital marketing, which are not part of my academic curriculum.

"As an intern, I’ve been able to utilize [my] skills outside of a developmental psychology lens by analyzing music industry trends to build a stronger brand for artists in the studio."

How will this experience impact your career goals?

This internship has broadened the scope of what careers I could pursue in the future and has given me the confidence to explore past typical careers in academia. Stepping outside of the academic realm to learn skills such as graphic design, lighting production, and digital marketing has not only expanded my marketable abilities, but has also given me an opportunity to network with producers and artists in an industry that I’ve always wanted to pursue. The connections that I’ve made during my internship will assist me in continuing my passion for music within the industry.

How has the College of the Liberal Arts helped you to find and/or succeed in this experience (e.g., adviser, faculty, staff, enrichment funds, etc.)?

The College of the Liberal Arts has helped me just by simply allowing me to enroll in their internship experience class. My internship was dependent upon my ability to receive course credit for the experience, so without the approval of the College of the Liberal Arts, I would not have been able to explore an industry beyond my academic career.

For more information on internships for Liberal Arts students, visit our website.
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